13 Free Marketing Ideas For Small Businesses In Ontario

Elevate Your Online Presence: Mastering Cost-Efficient Marketing Strategies with 6ixtyTwo Media

In the dynamic realm of digital marketing, where every impression counts, optimizing your brand's visibility without straining your budget is a game-changer. At 6ixtyTwo Media, we bring a wealth of experience, having garnered over 100+ million cross-platform impressions. Dive into a world of cost-effective strategies that not only enhance your online presence but also align with current trends and consumer preferences.

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1. Batch Content Creation:

• What it is: Creating a variety of social media posts from one main piece of content.

• How it works: Take a longer video or blog post and break it into shorter, engaging snippets for platforms like Instagram, Facebook, and Twitter.

• Impact on business: Maximizes content efficiency, allowing you to consistently share content and reach a broader audience across different platforms.

2. Live Videos/Video Streaming:

• What it is: Broadcasting real-time videos on platforms like Instagram, Facebook, or YouTube.

• How it works: Go live on your chosen platform to interact with your audience, answer questions, and share updates in the moment.

• Impact on Business: Builds a direct connection with your audience, increases engagement, and creates a sense of immediacy around your brand.

3. Documenting the Process Videos:

• What it is: Sharing behind-the-scenes glimpses of your work or creative process.

• How it works: Film short videos or take photos during the different stages of your work and share them on social media.

• Impact on Business: Fosters transparency, humanizes your brand, and engages your audience by letting them see the effort and passion behind your work.

4. Community Collaboration:

• What it is: Partnering with other individuals or businesses in your community or industry.

• How it works: Collaborate on projects, co-create content, or cross-promote each other on social media to reach each other's audiences.

• Impact on Business: Expands your reach, builds relationships, and establishes credibility by associating with other trusted entities in your community or industry.

5. User-generated Content Sharing:

• What it is: Encouraging your audience to create content related to your brand.

• How it works: Ask customers to share photos, reviews, or experiences with your product or service on social media, and then repost or feature their content.

• Impact on Business: Builds trust, showcases real customer experiences, and creates a sense of community around your brand.

6. Storytelling through Social Media Posts:

• What it is: Narrating your brand's story through a series of social media posts.

• How it works: Share anecdotes, milestones, or behind-the-scenes moments in a sequence of posts to create a cohesive narrative.

• Impact on Business: Connects emotionally with your audience, establishes a brand identity, and keeps followers engaged.

7. Interactive Polls and Surveys:

• What it is: Engaging your audience through polls and surveys on social media.

• How it works: Create polls or surveys on platforms like Instagram or Twitter to gather opinions or feedback from your audience.

• Impact on Business: Increases engagement, provides valuable insights, and helps you understand your audience better.

8. Personalized Email Campaigns:

• What it is: Sending tailored email messages based on customer preferences or behaviors.

• How it works: Segment your email list and send personalized content, recommendations, or offers to specific groups of subscribers.

• Impact on Business: Improves email open rates, increases click-through rates, and enhances customer satisfaction.

9. Highlight Customer Testimonials:

• What it is: Showcasing positive feedback and testimonials from satisfied customers.

• How it works: Collect customer testimonials and share them on your website, social media, or in marketing materials.

• Impact on Business: Builds credibility, reassures potential customers, and provides social proof of your product or service's quality.

10. Themed Content Days:

• What it is: Creating content around specific themes on designated days.

• How it works: Choose a theme related to your brand or industry and create content around it on certain days of the week or month.

• Impact on Business: Creates consistency in content planning, engages your audience regularly, and encourages anticipation.

11. Customer Loyalty Programs:

• What it is: Offering rewards or incentives to encourage repeat business.

• How it works: Create a loyalty program where customers earn points, discounts, or exclusive offers for making repeat purchases.

• Impact on Business: Increases customer retention, encourages brand loyalty, and incentivizes ongoing engagement.

12. Behind-the-Scenes Q&A Sessions:

• What it is: Hosting live or recorded sessions where you answer audience questions about your business.

• How it works: Encourage your audience to submit questions, then address them in a video or live session.

• Impact on Business: Builds transparency, establishes a direct line of communication, and engages your audience in a conversational manner.

13. DIY Tutorials and How-to Guides:

• What it is: Creating step-by-step tutorials or guides related to your products or industry.

• How it works: Develop easy-to-follow tutorials through videos, blog posts, or infographics.

• Impact on Business: Demonstrates expertise, provides value to your audience, and establishes your brand as a helpful resource.